Coco (Yuxuan) Li is a graphic designer speciallized in brand identity, web, and editorial design. Currently pursuing her BFA at Rhode Island School of Design.
Scoopia: Museum of Ice Cream Rebrand
brand identity<G+/> Girls Who Code Rebrand
brand identity, generative designCultus Magazine
identity, editorial, web, 3D modelingAbout Time
editorialIn/Out of Focus
poster, transmediaWeb and UIUX collection
UIUX, web, interaction design
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Coco Yuxuan Li
I'm a graphic designer splitting my time between Rhode Island and New York City, currently pursuing my BFA in Graphic Design at Rhode Island School of Design. My practice focuses on branding, transmedia storytelling, website design, and publication—with a particular fascination for how design shapes narratives.
Whether crafting a brand identity, designing a tactile publication, or creating an immersive digital experience, I approach each project with deep conceptual rigor. My work is driven by the belief that meaningful design must be both thoughtful and empathetic, creating experiences that not only captivate visually but resonate emotionally with audiences.
Beyond design, you'll find me petting dogs, discovering new indie rock bands, or analyzing thriller films.
EXPERIENCE
currently:
Graphic Designer @
Rhode Island School of Design (NCSS Department)
previously:
Graphic Design Intern @
OTTO Brand Lab
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