Coco (Yuxuan) Li is a graphic designer speciallized in brand identity, web, and editorial design. Currently pursuing her BFA at Rhode Island School of Design.
Scoopia: Museum of Ice Cream Rebrand
brand identity<G+/> Girls Who Code Rebrand
brand identity, generative designCultus Magazine
identity, editorial, web, 3D modelingAbout Time
editorialIn/Out of Focus
poster, transmediaWeb and UIUX collection
UIUX, web, interaction design
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Web and UIUX collection
UIUX, web design
A curated collection of web and UI/UX projects that explores the intersection of storytelling and digital interaction. Featuring both professional work from internships and experimental personal projects, these designs emphasize thoughtful user journeys through dynamic interfaces.
Mink Hollow Media Landing PageUIUX design, interaction design
Completed with Adobe XDCompleted during my internship at OTTO Brand Lab, the Mink Hollow Media landing page was designed to showcase the spirit, work, and people behind the company. The page serves as a dynamic introduction to OTTO’s expertise, blending thoughtful design with engaging visuals. I was responsible for the web UIUX design and mockup, ensuring a compelling user experience.
Credits: opening logo animation was created by Natalia Corletto. This project was supervised by Lindsey Blake Fortarel (Creative Director), Natalia Corletto (Designer), David Kohler (Principal), Tony Brinton (Senior Design Strategist) and Andrea Fabbri (Brand Strategist). Project management was led by Hope Kohler-Pinto (Project Manager).
DV NYC Website RedesignUIUX design, web development, interaction design
Completed with webflowCompleted during my internship at OTTO Brand Lab, the redesign of the DV website aimed to create a cleaner, grid-style layout that enhances readability and showcases the publication’s rich archive of influential artists, writers, and photographers.
Credits: UI and layout design by Sandrine Gautheret (Designer). I contributed to the web development alongside Nestor Menjivar (Designer), ensuring seamless functionality and responsiveness in Webflow. This project was supervised by Lindsey Blake Fortarel (Creative Director), Tony Brinton (Senior Design Strategist), and David Kohler (Principal). Andrea Fabbri (Brand Strategist) , Winston Rice (Content Strategist) led content development. Project management by Hope Kohler-Pinto (Project Manager).
Mind Map web & interactive design, mapping
Completed with readymag
A web and mapping project exploring missing home and déjà vu in Providence. It highlights places that reminded me of China, visually mapping personal memories onto the city. Each location is represented by a unique color palette, reflecting the emotional and sensory connections between past and present.
Onychophagia: Data Visualization
data visualization, web & interactive design
Completed with readymag
ONYCHOPHAGIA, or nail-biting, is a data visualization website. By tracking my nail-biting habit over 5 days, this project attempts to explore the patterns, triggers, and fluctuations of my nail-biting behavior, offering a glimpse into my life and psyche.
The Pill web & interactive design
Completed with webflow"The Pill" is a web design project aimed to foster open and honest dialogues surrounding contraceptive pills. Its goal is to improve understanding by showcasing user perspectives and experiences while empowering individuals to make informed decisions through educational content addressing both the benefits and potential risks of birth control pills.
2023-2025 © Coco Li Credits: see project description