Coco Li

Coco (Yuxuan) Li is a graphic designer speciallized in brand identity, web, and editorial design. Currently pursuing her BFA at Rhode Island School of Design. 
Scoopia: Museum of Ice Cream Rebrand
brand identity<G+/> Girls Who Code Rebrand
brand identity, generative designCultus Magazine
identity, editorial, web, 3D modelingAbout Time
editorialIn/Out of Focus 
poster, transmediaWeb and UIUX collection UIUX, web, interaction design
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Scoopia: Museum of Ice Cream Rebrandbrand identity
 Scoopia's rebrand reimagines the Museum of Ice Cream as a portal between reality and fantasy, where the geometric visual language—abstracted from the Museum's iconic SoHo interior architecture—creates intuitive framing devices throughout the experience. These architectural elements transform traditional spaces into an effortless content creation playground, speaking to Gen Z's pursuit of authentic, shareable moments.


2025 © Coco Li Credits: Richard Rose (instructor)
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