Coco Li


Coco (Yuxuan) Li is a graphic designer speciallized in brand identity, web, and editorial design. Currently pursuing her BFA at Rhode Island School of Design
Scoopia: Museum of Ice Cream Rebrand
brand identity
<G+/> Girls Who Code Rebrand
brand identity, generative design
Cultus Magazine
identity, editorial, web, 3D modeling
About Time
editorial
In/Out of Focus 
poster, transmedia
Web and UIUX collection UIUX, web, interaction design
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Mink Hollow Media Landing Page UIUX, interaction design 
Completed with Adobe XD
During my internship at OTTO Brand Lab, I designed a dynamic landing page that captures the essence of Mink Hollow Media through thoughtful UI/UX design. The page serves as an engaging digital gateway, showcasing the company's spirit, portfolio, and team through an intuitive user experience.

Credits: opening logo animation was created by Natalia Corletto. This project was supervised by Lindsey Blake Fortarel (Creative Director), Natalia Corletto (Designer),  David Kohler (Principal), Tony Brinton (Senior Design Strategist) and Andrea Fabbri (Brand Strategist). Project management by Hope Kohler-Pinto (Project Manager).